With each of our producers it is important to understand how he came to “design” his wines, to define the range, to choose his image and labels and to fix prices.
Together we have to find out what,, in his assortment of wines, is more attractive for foreign markets. What is the “spendability” of his production project.
It is necessary, for a producer, to know his strengths (and weaknesses). It is important to learn how to communicate his project, his people, his wines and territory.